In our last Top 5 interview, we learned the importance of smart, grassroots-up messaging. But if a healthcare marketer posts a blog and there’s no one around to read it, does it make an impact?
(The answer is, unsurprisingly, no.)
So how do healthcare organizations make that impact on patients? What tools and strategies should a healthcare marketer use to get content and care to the people who need it most?
As a company that helps a lot of clients with similar goals, we have the opportunity to spot industry trends. One trend we’ve seen recently: marketing departments are increasingly handling internal communications. Memos and newsletters are rewritten as internal branding. So why do healthcare organizations “market” to their staff? And, once a healthcare organization decides to take the plunge into internal marketing campaigns, what are the best ways to reach the care providers actually walking the hospital floors?
Thank your frontline staff for their commitment and participation At Viddler, we recognize and appreciate the sacrifices made by healthcare professionals who continue working tirelessly to keep our communities safe.
Right now there is a call to action for healthcare organizations to recruit, retain, and inspire their employees. So how can we boost morale- especially for those on the frontlines who need it most?
The answer is simple, we can Engage.
Our healthcare client leaders tell us their employees most enjoy informal, engaged learning about each other, their organization, leadership’s plan and of course their own career options – especially during times of organizational change. Leaders further agreed that best results came from a consistent strategy that invites personal employee sharing, earns rewards, and always informs.
How can you know the plan is working? Make sure you’re talking about what’s critical to them.